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☆ Best Buy offers to screen LGBTQ nonprofit donations after conservative pressure, filing shows
▼ + stars: | 2024-03-29 | by ( Matt Lavietes | Brooke Sopelsa | ) www.cnbc.com time to read: +9 min

"Best Buy has partnerships with and contributes to organizations and activists that promote the practice of gender transition surgeries on minors and evangelize gender theory to minors. Why are Best Buy shareholders funding the proliferation of an ideology seeking to mutilate the reproductive organs of children before they finish puberty?" "This contentious and vast disagreement between radical gender theory activists and the general public has nothing to do with Best Buy selling electronics." "Were Best Buy to agree to such a compromise with us, we will not make a splash about it." In an email on Friday, GLAAD, one of the LGBTQ nonprofits mentioned in the SEC filing, expressed its displeasure with Best Buy.

Persons: hasn't, Carly Charlson, NCPPR, —, Ethan Peck, Peck, Marina Rizzo, Rizzo, we're, Bud Light, Bud Light's, influencer Dylan Mulvaney, Sarah Kate Ellis Organizations: Securities and Exchange Commission, SEC, National Center for Public Policy Research, Best, HRC, NCPPR's Free Enterprise Institute, SAGE, GLAAD, Rights, PRIDE, NBC, Anheuser, Busch Inbev Locations: States

☆ For Super Bowl advertisers, $7 million for a 30-second spot is just the beginning of an even bigger investment
▼ + stars: | 2024-02-08 | by ( Ryan Joe | Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

TurboTax is set to run a 45-second ad during the Super Bowl, plus 30-second spots both before and after the game. Investment needs to continue even after the initial airing for the Super Bowl ad to maximize its potential. The company's Super Bowl strategy greatly evolved between those two years. After its 2023 Super Bowl spot that paid homage to the '90s hit movie "Clueless," Rakuten continued to position itself as a fashion marketplace by partnering with New York Fashion Week. Regardless of the risks, Super Bowl advertisers have the opportunity to jolt their business to new heights.

Persons: There's, Todd Allen, Bud Light's, Bud Light, Nick Soukas, TurboTax, Melissa Tifrere, there's, Joe Staples, Ana Dominguez, Grey, Rakuten, Vicki McRae, Rakuten's, McRae, Sofia Colucci, Molson Coors Organizations: Nielsen, Business, Anheuser, Busch InBev, Havas, Lindt, BI, Investment, Super, New York, Super Bowl, EDO, NFL Locations: York, Lindt USA

☆ Dylan Mulvaney — whose Bud Light promotion led to conservative protests — cracked a beer joke after winning a Streamy Award
▼ + stars: | 2023-08-28 | by ( Rebecca Cohen | Grace Mayer | ) www.businessinsider.com time to read: +3 min

Dylan Mulvaney won the 2023 Streamy Award for Breakout Creator. The trans creator may have been referring to her Bud Light ad campaign that has been overshadowed by conservative protests. Mulvaney took home the award for breakout creator at the Sunday night award ceremony, beating out TikTok it girl Alex Earle and Jake Shane — a.k.a. Conservative critics called for a boycott of the Bud Light brand, and LGBTQ+ advocates called on Bud Light to make clear its support for the LGBTQ+ community. The Bud Light controversy may be dying down: Bud Light sales took a hit in the months following the April post, but are now showing signs of a rebound.

Persons: Dylan Mulvaney, Bud, Mulvaney, Alex Earle, Jake Shane — a.k.a, Drew Afualo, Keith Lee, she'd, there's, I'm, Bud Light, Bud Light's Organizations: Service, Bud Light Locations: Wall, Silicon

☆ How Modelo dethroned Bud Light to become the top-selling U.S. beer
▼ + stars: | 2023-08-18 | by ( Natalie Rice | ) www.cnbc.com time to read: +4 min

1 beer in America due to a competitor's moves is not accurate," said Jim Sabia, executive vice president and managing director of Constellation Brands ' beer division. Bud Light's sales slump changed that. The data shows that on the four weeks ended on May 20, Modelo's share of total beer sales grew to 10.7%, while Bud Light's fell to 9.6%. "Modelo has been on a rise and Bud Light's been on a decline as we've seen overall shifts in the beer market in the last 10 years." But when it comes to success in the Mexican beer market, Constellation is relatively untouchable.

Persons: Jim Sabia, We've, Sabia, Bud Light's, Bud Light, influencer Dylan Mulvaney, Bart Watson, Gerald Pascarelli, There's, Greg Gallagher, we've Organizations: Modelo Especial's U.S, Constellation Brands, Modelo, Modelo Especial, Nielsen, Wedbush Securities, Anheuser, Busch InBev, Brewers Association, Beer Institute Locations: America, U.S, Corona, Pacifico, Mexico, United States, Circana

☆ Ron DeSantis' newest problem: The majority of likely Republican primary voters don't want a candidate devoted to fighting 'woke'
▼ + stars: | 2023-07-31 | by ( Madison Hall | ) www.businessinsider.com time to read: +3 min

GOP presidential candidate and Florida Gov. Likely Republican voters, however, told the New York Times they'd prefer the government stay away from limiting what corporations can support. Ron DeSantis' presidential campaign is in hot water after a majority of likely Republican voters said they want the government to stay away from influencing what corporations can and can't support. As he continues to double and triple-down on his anti-woke schtick, it doesn't seem like it's doing him many favors in the race to become the GOP presidential nominee. But as his presidential campaign falters and likely GOP voters make it clear that fighting "wokeism" isn't a priority, DeSantis keeps belaboring the point.

Persons: Ron DeSantis, Bud Light, it's, Donald Trump, falters, Dylan Mulvaney, Bud Light's, Sen, Marco Rubio Organizations: Florida Gov, Republican, New York Times, Service, GOP, AB InBev Locations: Wall, Silicon, Florida

☆ Bud Light owner laid off hundreds of US workers, following months of backlash
▼ + stars: | 2023-07-27 | by ( Grace Mayer | ) www.businessinsider.com time to read: +2 min

The Bud Light owner has faced months of lagging US sales since April. The backlash began after transgender influencer Dylan Mulvaney posted a Bud Light promotion. The beer company has faced lagging sales and backlash after Bud Light's promotion with Dylan Mulvaney, a transgender influencer. The decision follows a months-long plunge in Bud Light sales. Bud Light has been embroiled in backlash since April when Mulvaney posted a Bud Light promotion on her Instagram.

Persons: Bud, influencer Dylan Mulvaney, Bud Light, Bud Light's, Dylan Mulvaney, Brendan Whitworth, —, Mulvaney Organizations: Anheuser, Busch, Wall Street Journal, Service, Privacy, Corporate, Bud Light, Modelo Especial Locations: Wall, Silicon, Mexican

☆ Bud Light maker Anheuser-Busch to lay off hundreds of corporate staff
▼ + stars: | 2023-07-27 | by ( Stefan Sykes | ) www.cnbc.com time to read: +3 min

An employee adjusts bottles of Bud Light beer at an Anheuser-Busch InBev facility in Virginia, Aug. 8, 2018. Beverage giant Anheuser-Busch InBev announced it will lay off hundreds of corporate employees as sales of its flagship lager Bud Light falter. Bud Light sales have sagged following a conservative boycott over its March Madness partnership with transgender social media influencer Dylan Mulvaney. Bud Light had 7% market share during that same period, the data found. The firm also found Bud Light sales dropped 28% for the week ending June 24 when compared with the same period last year.

Persons: Bud Light, Busch, Brendan Whitworth, Bud, influencer Dylan Mulvaney, Mulvaney, Bump Williams, Ron DeSantis, DeSantis, Bud Light's, —, Kevin Breuninger Organizations: Anheuser, Busch InBev, Beverage, CNBC, Busch, Constellation Brands, Modelo, Bud Light, Florida Gov, State Board of Administration, Mulvaney Locations: Virginia, U.S, Florida

Ron DeSantis has told his government to investigate whether Bud Light's parent company breached its duties to shareholders as a conservative backlash continues to rage over the beer brand's deal with transgender social media influencer Dylan Mulvaney. Shares of AB InBev are down about 2% this year, while the broader market is up. Sales of Bud Light have plummeted in the wake of conservative uproar and a boycott over the Mulvaney partnership. The firm also found Bud Light sales are down by about 25% from last year. Mulvaney has criticized Bud Light for not standing by her during the boycott.

Persons: Ron DeSantis, Bud Light's, influencer Dylan Mulvaney, DeSantis, Lamar Taylor, Bud Light, Bump, Bud, there's, Florida's, Disney, Donald Trump's, Taylor, Mulvaney, I've Organizations: Florida, United, Israel Summit, Crystal Gateway Marriott, Florida Gov, Republican, State Board of Administration, SBA's, InBev, Constellation Brands, Especial, Anheuser, Busch InBev, CNBC, Fox, Disney, Trump, GOP, NBC Locations: Arlington , Virginia, U.S, Florida

☆ Bud Light lost its crown as America's 'King of Beers' — but it was going to happen even without the conservative boycott
▼ + stars: | 2023-07-17 | by ( Cork Gaines | ) www.businessinsider.com time to read: +4 min

Modelo passed Bud Light, which has been the subject of a boycott by conservatives. It recently took the crown from Bud Light, which saw its market share drop to 7%. "Modelo and Michelob Ultra (another Anheuser-Busch brand) both were on track to eventually overtake Bud Light," Maloney wrote, citing long-term market share data. "Everybody kinda figured Bud Light was getting hit by that boycott, so it fell out of No. But Neil Reid, a professor at the University of Toledo who studies the beer industry, told Reuters that the Bud Light boycott is lingering longer than expected.

Persons: Bud Light, El Rey, Bump Williams, influencer Dylan Mulvaney, Jennifer Maloney, Bud Light's, Maloney, Jack Hough, Light, Hough, Corona, Neil Reid Organizations: Modelo, Service, Anheuser, Street Journal, Busch, Fox, Northwestern University, University of Toledo, Reuters, Bud Light Locations: Wall, Silicon, El, Modelo

☆ Bud Light is trying to meme its way back into your fridge
▼ + stars: | 2023-07-12 | by ( Grace Mayer | ) www.businessinsider.com time to read: +4 min

Bud Light posted a meme on Sunday that seemed to poke fun at the brand's handling of backlash it's faced. The backlash began in April, after Bud Light partnered with transgender influencer Dylan Mulvaney. A video clip posted on Sunday to Bud Light's Twitter and Instagram shows a woman eating a watermelon, a Bud Light can on a picnic table behind her while severe wind whips trash and sends people scurrying. Conservatives are calling for Bud Light boycotts, while advocates are asking the brand to support the transgender community. The recent post from Bud Light, though, seemed to meme-ify Bud Light's own handling of the backlash — silently waiting out the storm of outcry.

Persons: Bud Light, it's, influencer Dylan Mulvaney, Bud Light's, Bud, Brendan Whitworth, Larry Kopp, they're, Busch, Mulvaney, Kopp, Drew Kerr, we've, Kerr Organizations: Service, Bud Light's Twitter, Anheuser, Busch, Bud Light, Mulvaney, TASC Locations: Wall, Silicon

☆ Bud Light boycott is the talk of the town at the prestigious Cannes Lions ad festival
▼ + stars: | 2023-06-22 | by ( Karen Gilchrist | ) www.cnbc.com time to read: +3 min

Mike Moore | Getty Images Entertainment | Getty ImagesBud Light's ill-fated Dylan Mulvaney collaboration dominated conversations among marketers gathered in southern France for the Cannes Lions advertising festival this week. But according to Sarah Kate Ellis, president and CEO of LGBTQ+ rights organization GLAAD, Bud Light's lack of engagement did exactly that. "What Bud Light did was they had a trigger response and they ended up alienating everyone," Ellis told CNBC's Tania Bryer Wednesday. In May, Bud Light lost its top spot in the U.S. beer market, falling behind Constellation Brands' Modelo after sales slumped 24.6% year over year. A 'wake-up call'AB InBev's chief global marketing officer, Marcel Marcondes, said Monday that the months-long Bud Light boycott had been a wake-up call for the company.

Persons: influencer Dylan Mulvaney, Mike Moore, Bud Light's, Dylan, influencer Mulvaney, Brendan Whitworth, Sarah Kate Ellis, Bud Light, Ellis, CNBC's Tania Bryer, we're, David Droga, Droga, Andrew Clarke, Mars Wrigley, Clarke, Marcel Marcondes Organizations: Getty, Cannes Lions, Anheuser, Busch InBev, InBev's North, U.S, Constellation Brands, Modelo, Accenture, Brands, InBev's, Light, Deutsche Bank Locations: France, Cannes, U.S

☆ Cannes Lions 2023: Brands have a social responsibility, Mars Wrigley global president says
▼ + stars: | 2023-06-21 | by ( Tania Bryer | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailCannes Lions 2023: Brands have a social responsibility, Mars Wrigley global president saysAndrew Clarke, global president of food group Mars Wrigley, tells CNBC's Tania Bryer that brands have a social responsibility and controversies, such as the one caused by Bud Light's campaign, can be navigated.

Persons: Wrigley, Andrew Clarke, Mars Wrigley, CNBC's Tania Bryer, Bud Light's Organizations: Cannes, Brands

☆ US CEO of Bud Light maker tells customers 'we hear you' after brand loses best-selling American beer crown
▼ + stars: | 2023-06-16 | by ( Grace Mayer | ) www.businessinsider.com time to read: +3 min

Anheuser-Busch's US CEO outlined steps the brand is taking to alleviate Bud Light backlash. This week, Bud Light lost its title as the best-selling beer brand in the US. In the video, Mulvaney, 26, talked about a March Madness contest sponsored by Bud Light, and how she was celebrating her "day 365 of womanhood." A decline in Bud Light sales has persisted. Earlier this week, the Bud Light beer brand ceded its title as the best-selling beer brand in the US to Modelo Especial beer, after the beer brand's sales dropped by 23% in May, according to data compiled by consumer-behavior research firm Circana and shared with Insider.

Persons: Bud, Bud Light, —, Bud Light's, Brendan Whitworth, Whitworth, you've, influencer Dylan Mulvaney, Mulvaney Organizations: Service, Anheuser, Busch, Bud, Bud Light, Modelo Especial

☆ US CEO of Bud Light maker tells customers 'we hear you' after brand loses best-selling beer in America crown
▼ + stars: | 2023-06-16 | by ( Grace Mayer | ) www.businessinsider.com time to read: +3 min

Persons: Bud, Bud Light, —, Bud Light's, Brendan Whitworth, Whitworth, you've, influencer Dylan Mulvaney, Mulvaney Organizations: Service, Anheuser, Busch, Bud, Bud Light, Modelo Especial

☆ The tightrope CEOs are walking is getting more precarious
▼ + stars: | 2023-06-15 | by ( Josée Rose | ) www.businessinsider.com time to read: +8 min

Practically, it's about so much more — and CEOs these days are being held accountable for more than profits. There's also the notion of social justice — which often sees CEOs encountering criticism when they speak up on culturally sensitive issues, or facing blowback if they stay silent. Brands like Disney, Target , Bud Lite and North Face face consequences for expressing a view, including boycotts, online protests, and threats of violence. It's OK to avoid constantly getting into the fray; instead, pick moments that enforce the company's values. When CEOs do decide to take a public stance, Eber said that their PR teams are there to help.

Persons: Insider's Hasan Chowdhury, aren't, —, There's, George Floyd, Roe, Wade, Karen Eber, Chowdhury, Eber, Richard Hytner, Bud Lite, Insider's Kelsey Vlamis, Bud, influencer Dylan Mulvaney, Heinerscheid, Bud Light's, we're, LIV Golf, Insider's Joe Ciolli, LIV, Jay Monahan, Monahan, I've Organizations: Service, Pride, Saatchi, Saatchi's, CNN, Street, Brands, Disney, Target, Anheuser, Busch InBev, PGA, LIV, Wall Street, PGA Tour Locations: It's, Europe, Middle East, Africa, Saudi, Saudi Arabia

June 14 (Reuters) - Anheuser-Busch InBev's (ABI.BR) Bud Light has lost its top spot in the U.S. beer market to Constellation Brands' (STZ.N) Modelo Especial, following a backlash from conservatives over a social media promotion with transgender influencer Dylan Mulvaney. Cans of AB InBev's Bud Light hard seltzer are displayed in a fridge in Jewel-Osco supermarket in Chicago, Illinois, U.S. October 21, 2020. REUTERS/Richa NaiduConstellation's Modelo Especial was the top-selling beer brand in the United States with an 8.4% share of overall beer sales through retail stores for the period ending June 3, data from Bump Williams showed. Bud Light came in second with a 7.3% share. AB InBev's overall sales growth declined 12% in the four weeks ended May 20, data from NielsenIQ and TD Cowen showed.

Persons: Busch, Bud Light, influencer Dylan Mulvaney ., Bump Williams, Michel Doukeris, Bud Light's, Dylan Mulvaney, Miller, Jon Reynolds, Bud, seltzer, Richa Naidu, TD Cowen, Cowen, Vivien Azer, Ananya Mariam Rajesh, Anil D'Silva Organizations: Anheuser, Constellation Brands, Modelo, Budweiser, Modelo Especial, InBev, Conservative, Target, Molson Coors, University of Vermont, REUTERS, Euromonitor International, Reuters, Thomson Locations: U.S, NielsenIQ, Chicago , Illinois, United States, Bengaluru

☆ Bud Light lost its sales crown to Modelo Especial amid right-wing backlash, report finds
▼ + stars: | 2023-06-10 | by ( Leslie J. Allen | ) www.businessinsider.com time to read: +2 min

Bud Light sales dropped 23% in May, according to data from research firm Circana. Bud Light sales plunged 23% year-over-year in May to $297.3 million, according to data compiled by consumer-behavior research firm Circana and shared with Insider. Anheuser-Busch suffered weeks of backlash from a Bud Light promotion featuring trans influencer Dylan Mulvaney. Analysts at JPMorgan recently warned that Bud Light sales could drop as much as 13% this year. Rounding out the top five in beer sales for May were Michelob Ultra, Coors Light, and Miller Lite, Circana reports.

Persons: Bud, —, Bud Light, influencer Dylan Mulvaney, Dylan Mulvaney, Gene J, Rob Kim, Bud Light's, Miller Organizations: Bud Light, Modelo, Service, Especial, Constellation Brands, Conservative, Anheuser, Busch, Associated Press, JPMorgan, Coors

Brands fearful of right-wing backlash are discussing scaling back their Pride Month activities. Right-wing media personalities have declared a "war on woke," with The Daily Wire's Matt Walsh recently rallying his Twitter followers to "make 'pride' toxic for brands." This month, the LGBTQ+ dating app Taimi initiated an ad campaign that included billboards in states including Florida, Oklahoma, Texas, and others. Those billboards were largely on privately-owned farmland and most of the landowners rejected Taimi's ad campaign, many requesting "no nudity" in the images. The North Face, which debuted its "Summer of Pride" ad campaign starring drag queen Pattie Gonia late last month, is holding firm.

Persons: Bud Light, Matt Walsh, Ross Martin, Martin, Bud Light's, influencer Dylan Mulvaney, Hannah Lewman, Pattie Gonia, rightwing firebrands, Amy Luca, Media.Monks, Brian Stout, It's, We've, Dean Crutchfield, Crutchfield, Mark Borkowski, I've, Mekanism's, There's, Benjamin Cohen Organizations: Target, Daily, Brands, Partners, Gay and Lesbian Alliance, Defamation, Pink Locations: Florida , Oklahoma , Texas, Taimi's

☆ Constellation Brands vs. Molson Coors: Here's which beer maker is the clear winner to buy
▼ + stars: | 2023-05-31 | by ( Paulina Likos | ) www.cnbc.com time to read: +12 min

In a battle of beer makers, Molson Coors (TAP) has had the advantage lately over rival Constellation Brands (STZ). Molson Coors has a diverse portfolio of popular beer brands including Coors Light and Miller Lite as well as other summer favorites Blue Moon and Leinenkugel's. Shares of TAP have gained about 17% in 2023, driven by strong beer growth and strategic partnerships. TAP STZ YTD mountain Molson Coors vs. Constellation Brands YTD performance At Club holding Constellation, its core beer brands are Corona, Modelo and Pacifico. While Molson Coors is catching much of the Bud Light exodus, Constellation's popular beer brands will also be a beneficiary.

Persons: Molson, Molson Coors, Miller, Bud Light's, influencer, Bud Light, BUD, Jim Cramer, Roth, Jim, Bud, Roth MKM, STZ, Gerald Pascarelli, Seltzer, Pascarelli, it's, Filippo Falorni, Falorni, Filippo, Wedbush's, Edward Lewis, hasn't, Robert Sands, Bill Newlands, Sands, Newlands, Jim Cramer's Organizations: Molson Coors, TAP, Constellation Brands, Modelo, Coors, Miller Lite, Anheuser, Busch Inbev, Club, Constellation, Corona, Nielsen, Constellation's Modelo Especial, Molson, CNBC, Coca, Citi, Falorni, STZ, Cinco de, Getty Locations: Corona, Pacifico, STZ, North, North America, Cinco de Mayo, San Diego

☆ Anheuser-Busch loses LGBTQ+ equality rating from Human Rights Campaign for handling of Bud Light backlash
▼ + stars: | 2023-05-22 | by ( Grace Mayer | ) www.businessinsider.com time to read: +5 min

The Human Rights Campaign removed Anheuser-Busch's equality score and "Best Places to Work Title." The group has since removed this designation in response to the company's handling of backlash from a Bud Light promotion that featured transgender influencer Dylan Mulvaney, USA Today reported. In April, Mulvaney posted a promotion on her Instagram that featured custom Bud Light beer cans with prints of her face. In a statement provided to Insider, Jay Brown, senior vice president of programs, research, and training at Human Rights Campaign, said the group decided to suspend Anheuser-Busch's equality score after several attempts to contact the company's executive team. Last year, the Human Rights Campaign gave Anheuser-Busch its highest equality rating: a 100 on its 2022 Corporate Equality Index score, a tool that weighs a company's corporate policies, practices, and benefits for its LGBTQ employees.

☆ Texas is facing a housing crisis, a migrant crisis, a multi-year drought, and an epidemic of mass shootings. Ted Cruz, meanwhile, has opened an investigation into Bud Light.
▼ + stars: | 2023-05-20 | by ( Katie Balevic | ) www.businessinsider.com time to read: +3 min

Texas Sen. Ted Cruz opened an investigation into Bud Light's partnership with trans influencer Dylan Mulvaney. Meanwhile, Texas is grappling with a migration crisis and a severe housing crisis. So, naturally, Texas Sen. Ted Cruz is opening an investigation into Bud Light. The company's partnership with Mulvaney led to right-wing calls for a boycott of Bud Light, which has impacted sales at its parent company, Anheuser-Busch. Beer marketing, however — thanks to Cruz — has all the attention of the state's top leaders in Washington.

☆ What boycott? Bud Light controversy led to only a 1% drop in global sales volume, CEO says
▼ + stars: | 2023-05-04 | by ( Grace Mayer | ) www.businessinsider.com time to read: +4 min

Anheuser-Busch's global CEO Michel Doukeris discussed the impact of recent Bud Light backlash. Doukeris said the drop in Bud Light sales represented only 1% of the company's global sales volume. Previously, the Wall Street Journal reported that Bud Light Sales dropped by 17% by mid-April, per data created by Bump Williams Consulting and analyzed by Nielsen. By April 22, Bud Light sales in US stores dropped 21% compared to the previous year, per the sales data analysis reported on by the Journal. Bud Light has also reportedly offered a free case of beer to every employee of its wholesale distributors.

☆ Bud Light is hoping free cases of beer will smooth over any tensions with its sellers after Dylan Mulvaney backlash
▼ + stars: | 2023-05-03 | by ( Grace Mayer | ) www.businessinsider.com time to read: +4 min

Bud Light has reportedly seen dips in sales since a promotion that featured a transgender influencer. Amid the backlash, the company is giving out free cases of beer to employees of its wholesalers. Anheuser-Busch, the company that owns Bud Light, is gifting a case of Bud Light to all employees who work with the company's wholesale distributors, the Journal reported. On April 1, transgender influencer Dylan Mulvaney posted a video on Instagram that featured Bud Light cans designed with a picture of her face. Later, the Journal reported that Bud Light Sales dropped by 17% by mid-April, per data created by Bump Williams Consulting and analyzed by Nielsen.

☆ Bud Light faced a backlash over its campaign with a trans influencer. But a poll finds a majority of American beer drinkers support such campaigns.
▼ + stars: | 2023-04-29 | by ( Katie Balevic | ) www.businessinsider.com time to read: +3 min

Bud Light and its parent company faced boycott calls for partnering with trans influencer Dylan Mulvaney. But a new poll found a majority of American beer drinkers favor brands partnering with trans influencers. A majority of beer drinkers also favored brands hiring more inclusive talent, per Morning Consult. About a quarter of those surveyed who identified as Republicans responded favorably to brands hiring transgender spokespeople. Bud Light sales were down 17% this week compared to the same time the previous year, and top marketing executives involved in the Mulvaney campaign at Bud Light and Anheuser-Busch took leaves of absence.

☆ Trump, who was notably silent on recent Bud Light boycott, owns up to $5 million in Anheuser-Busch stock, records show
▼ + stars: | 2023-04-28 | by ( Joshua Zitser | ) www.businessinsider.com time to read: +3 min

After Bud Light partnered with transgender TikToker Dylan Mulvaney, right-wingers launched a boycott. But former President Donald Trump has been missing from the conversation. It turns out that he's an investor in Anheuser Busch InBev — the company that produces Bud Light. While the former president has been quiet about the Bud Light outrage, his son, Donald Trump Jr., has called for the boycott to end. Nikki Haley, a Republican presidential candidate, has repeatedly misgendered Mulvaney in speaking out against the Bud Light partnership.

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